Home Care Marketing Co

More private clients for your home care agency.

We run Google Ads for one type of business only: home care agencies. When a family near you searches for care for their mum or dad, your agency is the one they call.

Get more private enquiries See our results
Home care worker having a cup of tea with an elderly man at his kitchen table
Home care onlyEvery campaign is built for care agencies
Your towns onlyAds show where you can actually staff visits
No contractfor the first month, judge it on your own results
Woman at her kitchen table searching on a laptop for home care for her mother

Families arranging private care start on Google

Council packages keep the rotas full, but the rates are tight. Self-funding families pay properly, stay for months or years, and value consistency over the cheapest hourly rate.

Those families rarely wait for a referral. When a parent comes home from hospital or starts struggling on their own, a son or daughter searches "home care near me" and rings the first two or three agencies that look trustworthy. If you're not there, a competitor is.

One private client receiving 15 hours of care a week at around £30 an hour is worth over £20,000 a year to your agency. One new client covers the cost of your ads many times over.

What we actually do

  • Ads aimed at the right families

    Search ads shown to people in the towns you cover, for the care you want more of: visiting care, live-in, dementia support or companionship.

  • No wasted budget on job seekers

    Searches from people looking for carer jobs or council funding advice are blocked, so your money goes on families arranging private care.

  • Enquiries straight to your office

    Families call your office line or fill in a form. You take it from there with your usual care assessment.

  • A plain monthly report

    What was spent, how many enquiries came in, and what each one cost. No jargon, and you can see every penny in your own Google account.

How it works

  1. A short call

    We talk about your agency, the areas you cover, the type of care you want more of, and how many new clients you can staff.

  2. We build and launch your ads

    Ads written for families arranging care, targeted at your towns, live within days.

  3. Enquiries land with you

    We test different ads, keep the ones that bring in enquiries, and report back every month.

Results we've delivered on Google Ads

£86 → £20cost per enquiry on one account after a rebuild
16–17%of clicks becoming enquiries, against an 8% average

From Google Ads accounts we've run for local businesses in another sector. Every figure, with its source and date range, is on the results page.

See the full results

Questions agencies ask

How much does it cost?

£350 a month for managing your ads, with no contract for the first month. Your ad budget is separate and is paid straight to Google from your own account, so you control it and can see every penny.

What if we can't staff more clients right now?

We set the ads to match your capacity, and can pause them or narrow them to the areas and care types you can staff. You never pay for enquiries you can't take on.

Will we get job applicants instead of clients?

Searches from people looking for carer jobs are blocked, along with searches about council funding, so the budget goes on families looking to arrange private care.

How quickly will enquiries come in?

Ads can be live within days of our first call. Search ads show to people who are actively looking, so enquiries usually start once the campaign is running, rather than months later as with SEO.

Talk to us about your agency

Tell us a little about your agency and the areas you cover. We'll call you back to talk it through. No hard sell, and nothing to sign on the first call.

Prefer the phone? Call 07828 224933.